Team

Steve Wishstar Image

Steve Wishstar (CEO/CTO)

As the visionary CEO and CTO at Redefine Technologies, Steve Wishstar stands out as a tech-savvy and process-focused professional renowned for aligning complex technology initiatives with his clients’ vision. With a robust track record of collaborating closely with C-level executives and project managers, Steve provides crucial functional guidance to diverse engineering teams, consistently assuring project completion within stringent time and budgetary constraints.

A hands-on leader and full-stack developer, Steve has been the driving force behind Redefine Technologies since its inception in 2004, managing a team of over 15 engineers specializing in diverse areas from front-end interfaces to embedded systems for high-tech industries. The company’s technical expertise spans Drupal, ReactJS/NodeJS, and custom code contracts. Redefine leverages cutting-edge AI coding agents like Claude-4, Gemini-2.5, and GPT-4.1 for advanced code generation, testing frameworks, and design-to-code solutions. Under his leadership, Redefine Technologies has delivered innovative solutions for corporate, government, healthcare, and non-profit clients, achieving significant milestones. This dedication to excellence has resulted in Redefine’s clients achieving remarkable revenue growth and inheriting a legacy of strong, maintainable codebases that enhance client project performance and functionality.

Carlton Nichols (IT Ops Director)

Carlton Nichols is an accomplished IT Operations Director whose extensive experience directly translates into tangible benefits for client software projects, focusing on cost savings and efficient scheduling. He excels at driving operational efficiency and enhancing software deployment processes by implementing robust CI/CD pipelines and automating infrastructure provisioning. Carlton’s strategic oversight of IT infrastructure contracts and vendor relations, which has achieved over 50% in financial savings, alongside his ability to resolve operational bottlenecks and coordinate IT project deliverables, ensures that projects are streamlined, costs are optimized, and timelines are met with precision and excellence.

Jeff Butta (Creative Director)

Jeff Butta, our Creative Director, is an exceptionally skilled and outstanding designer, consistently lauded by clients for his dedication, creativity, and collaborative work ethic. He possesses a remarkable ability to transform complex ideas into thoughtful, innovative, and visually appealing solutions, excelling across diverse design domains including visual design, user experience flows, and marketing materials. Jeff’s adaptability allows him to contribute effectively to any project, while his commitment as a team player, actively seeking feedback and welcoming collaboration, makes him an invaluable asset who is always willing to step in wherever needed to ensure collective success.